Website design & development for luxury travel planning at scale

Osborn Design Works partnered with the FlySmoother team to design their brand, website, and proprietary booking software.

The goal was to develop a sophisticated and tech-forward brand that would match the expectations of current high-end traveler clientele, and would position FlySmoother for growth as a technology service provider.

We started by refining the name, conducting domain name research, selecting an elegant color palette, creating a distinctive logotype, and designing a memorable logo mark.

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Once flysmoother.com was designed, developed, and launched, ODW was invited to redesign the proprietary travel planning software the team used, and help bring it to market as a SaaS product.

Build Travel gives leverage to travel agents with a variety of powerful, full-service travel planning functions:

1. Complex Data Integration:
   Build Travel leverages the long-standing Sabre API to fetch real-time data for flights and hotels. Leveraging this efficiently presented significant technical challenges and is now a product differentiator.
2. User Experience:
   We needed a seamless and intuitive user interface that could handle complex functionalities like multi-destination trip planning and real-time adjustments.
3. Power Features:
   Experienced travel planners all have myriads of individualized solutions to common problems. In order to create value, Build Travel had to be fast, and easy to pick up, to win with uniform solutions.

ODW project goals:

• Strong Brand Identity
  ‍Establish a memorable brand that resonates with travel professionals and still offers the room to grow in the SaaS and travel-tech direction.
• Intuitive User Interface
  ‍Design a user-friendly interface that simplifies complex booking and planning processes for travel agents, while giving travelers the right information at the right specificity at the right moment.
• Reliable Real-Time Functionality
  ‍Implement robust systems for handling real-time data fetching and transaction processing.

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Our design process

1. Research and Strategy
   ODW conducted comprehensive market research, leveraging FlySmoother's industry expertise, to gain deep insights into the luxury travel sector. This collaborative approach allowed us to understand the unique needs, preferences, and behaviors of high-end travelers and travel advisors, informing both our branding decisions and product design strategy.
2. Branding
   The branding process focused on creating a visual identity that communicated ease, efficiency, and professionalism. This included the logo, color scheme, typography, and other visual elements that are coherent across all digital platforms.
3. UX/UI Design
   The ODW design team developed wireframes and prototypes for the website and the mobile app, focusing on user experience. Key features included a dashboard for managing bookings, an interactive calendar for trip planning, and a real-time pricing and availability checker.