ODW designed & built the IASEAI conference website
We collaborated with the IASEAI team to establish the organization’s brand, design conference materials, and build its official website. Throughout the conference, the website served as a key resource for attendees navigating the event and for remote viewers accessing livestreams.
Updates:
Aug 2024:
The IASEAI organization website goes live, financial sponsors are secured, and applications open.
Feb 7, 2025:
IASEAI '25 Paris Conference concludes.
March 2025:
The website is adapted to a post conference state, with session videos, photos, and reflections.
Designing IASEAI’s digital presence for its 2025 inaugural conference
Osborn Design Works (ODW) collaborated with the International Association for Safe and Ethical Artificial Intelligence (IASEAI) to develop an online platform that illuminates the organization's mission and supported the interest capture, and communication needs of the 2025 inaugural conference.
IASEAI needed a globally cohesive brand identity and deliverable spanning print, digital, and environmental touchpoints. The visual language extended across digital screens, printed programs, and directional signage, creating a unified and intuitive experience for both in-person and online participants.
ODW assembled a practical brand guidelines and intuitive brand system that enabled vendors across the globe work together in bringing IASEAI to life.
IASEAI conference website
The website was designed to support IASEAI’s mission while evolving to meet the needs of each phase of the conference.
Before the event, it served as a marketing tool, providing key information and facilitating registration.
During the conference, it became a hub for wayfinding and livestream access, ensuring a seamless experience for both in-person and virtual attendees.
After the event, it now functions as an archive, preserving conference materials and key discussions for future reference.
This was achieved with the development of a custom CMS, designed to be fast and intuitive enough for non-technical events administrators to use in the flurry of session organization, RSVPs, and constant dependency waterfalls.
The Program Overview provided key information about sessions, speakers, posters, and locations.
Every program had a dedicated page, as did each speaker.
The agenda mapped out the day for each participant, showing key information about sessions, location, and topic.
Outcome and impact
The inaugural conference of the International Association for Safe and Ethical Artificial Intelligence garnered significant attention from various media outlets and academic institutions.
Full credit of IASEAI's efforts and impact among AI safety policy-makers belongs to the core team and instrumental support from CHAI (The Center for Human Compatible AI).
I wasn’t prepared to hear some of the “godfathers of AI”, such as Yoshua Bengio, Geoffrey Hinton, Stuart Russell and Max Tegmark, talk about how things might go much farther off the rails. At the centre of their concerns was the race towards AGI (artificial general intelligence, though Tegmark believes the “A” should refer to “autonomous”) which would mean that for the first time in the history of life on Earth, there would be an entity other than human beings simultaneously possessing high autonomy, high generality and high intelligence, and that might develop objectives that are “misaligned” with human wellbeing.
