ODW enhanced SL Green's capital improvement strategy with design & marketing

SLG leveraged brand design to strengthen their strategy of capital improvements across their portfolio of NYC class A office buildings.

We partnered with SLG's marketing team to help develop a cohesive and flexible brand identity that reflects their prestige and innovation in the CRE market.

• This meant designing unique branding for individual properties, emphasizing distinctive features and value propositions.
• ODW ensured that the branding for each property integrates seamlessly with the overarching SLG brand, maintaining the correct child : parent brand relationship.

‍

We produced high-quality marketing materials, including brochures, signage, and digital assets, to showcase the enhanced properties. Professional CRE photography and videography was used to capture the transformative impact of the capital improvements.

SLG needed efficient marketing technology to rapidly create and deploy email campaigns and landing pages to add leverage to their broker-based sales process.

We configured and scaled CRM based email campaigns and landing pages:

• Developed templates for email campaigns that can be quickly customized for different properties and target audiences.
• Implemented automated workflows to streamline the creation, approval, and distribution of email campaigns.
• Designed modular landing page templates that can be easily adapted for various campaigns and properties.
• Integrated advanced analytics to track visitor behavior and optimize page performance.

‍

‍

‍

‍

This case study represents only a nominal portion of ODW's work with SL Green. If you have a question about this work or are interested in hiring ODW, please reach out.

‍

‍